Holidays Are Popular for E-Mail Marketing

(eMarketer) The biggest day of the year in 2006 for US retail e-mail marketers was the day after Christmas, according to E-Mail Experience Council data cited in Marketing Charts. More than 53% of retailers tracked in the study sent e-mail on December 26.


Other popular days with e-mail marketers included Cyber Monday (the Monday after Thanksgiving) and days related to holidays they preceded, such as Mother's Day, Father's Day, President's Day, Valentine's Day, Easter and Tax Day.


None of the 20 most popular e-mail days fell in July, August, September or October. More...