Types of email marketing

There are many different types of email marketing. Some are high-risk, others are low-risk. Opt-in email lists are known to have less risk while rented spam lists are high-risk ventures. Rented opt-in lists are fairly safe, as are one-time unsolicited emails. Studies have shown that people care less and less about spam these days, but those that do care an awful lot, so be careful. Your best bet may be to hire a firm to take care of it or utilize available software to keep in steady contact with current customers. Business owners know that repeat customers are bread and butter so tech-savvy folk are using different email techniques to maintain contact with current clients/customers.