Email Marketing

Email Marketing Industry Leaders Campaigner Open New Offices

2007-09-14T18:42:00.000-07:00

Montreal, QC (PRWEB) September 14, 2007 -- Campaigner (www.campaigner.com), a leading email marketing service provider, today announced that they have opened a new office in Ottawa, Ontario. The office will house development, sales, and marketing staff. The company's other office and headquarters are in Montreal. More...

How to Ensure That Your Marketing Emails are Effective

2007-09-13T06:15:00.000-07:00

(AllAfrica) - Email marketing programmes must be built around the current real needs of customers and prospects if they are to be truly effective.

Whether we like it or not, the power has shifted from our hands as marketers to those of our customers. If we want our customers and prospects to welcome our email marketing messages, we need to embrace this shift and change the way that we communicate.

Instead, we must use email to respond to the real, immediate and individual needs of each of our customers. The point where we are no longer selling, but our customers are buying is the where email marketing becomes truly effective. More...

Make Money Online in 90 Days - #1 Internet marketing coach success system revealed

2007-09-08T16:54:00.000-07:00

No.1 Internet marketing coach, eOneNet.com brings you proven strategies to make money online, website builder software, e-Commerce merchant account and online payment, guaranteed top search engines ranking and placement in Google, Yahoo! (SEO), email marketing software, integrated online advertising, and Internet marketing coaching.Get free internet marketing articles for entrepreneurs wishing to start an internet business, including make money from home business ideas, and online marketing strategies. eOneNet, the No.1 Internet Marketing Asia company has offices in Malaysia, Singapore and Hong Kong.

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Internet Marketing Coach

2007-08-03T18:59:00.000-07:00

No.1 Internet marketing coach, eOneNet.com brings you proven strategies to make money online, website builder software, e-Commerce merchant account and online payment, guaranteed top search engines ranking and placement in Google, Yahoo! (SEO), email marketing software, integrated online advertising, and Internet marketing coaching.

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Email Marketers Say List Turnover Is Their Biggest Challenge

2007-07-27T05:41:00.000-07:00

(Businesswire) - Email marketers feel like they're taking two steps forward and one step back when it comes to growing address lists, according to a recent JupiterResearch survey commissioned by Silverpop. They're making progress, but it's a slow slog uphill.

Nearly four out of 10 email marketers (39 percent) said list turnover is their biggest challenge in an online survey conducted by JupiterResearch in June. The survey polled 300 email marketers about their challenges and the assistance they seek from email service providers. It repeated a similar survey conducted last year, when marketers said the ability to analyze campaigns results was their most difficult challenge.

“Concerns over list growth aren't necessarily new, but it's interesting that it's become a top concern for email marketers," said Elaine O’Gorman, vice president of strategy for Silverpop. “Growing a strong database of customers and prospects is obviously the core part of any strong email marketing program. All elements of sophisticated email marketing – segmentation, personalization, dynamic content, lifestyle marketing and more – depend upon the quantity and quality of the email list.”

Yet while marketers work diligently to add new names to the list, others drop off or become inactive. List attrition for BtoB marketers averages 2.1 percent a month, according to MarketingSherpa's "Email Marketing Benchmark Guide 2007." The report indicates BtoC marketers lose, on average, 2.9 percent of their email addresses each month. More...

Email ''essential'' to marketing

2007-07-24T09:33:00.000-07:00

(equimedia) - Email marketing is still a priority for firms implementing B2B marketing strategies, according to a new study.

The report also revealed that email is likely to be used in a more selective and targeted way in the future, in order to capitalise on its efficacy as a marketing tool. More...

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#1 Internet Marketing Video - Make millions online

2007-07-22T20:17:00.000-07:00

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No.1 Internet marketing coach, eOneNet.com brings you proven strategies to make money online, website builder software, e-Commerce merchant account and online payment, guaranteed top search engines ranking and placement in Google, Yahoo! (SEO), email marketing software, integrated online advertising, and Internet marketing coaching.

Get free internet marketing articles for entrepreneurs wishing to start an internet business, including make money from home business ideas, and online marketing strategies. eOneNet, the No.1 Internet Marketing Asia company has offices in Malaysia, Singapore and Hong Kong.

Ron Paul for President Campaign Hires Top Internet Spammer

2007-07-22T09:00:00.000-07:00

Ron Paul for President Campaign Hires Top Internet Spammer(spoof)

The Ron Paul for President campaign announced today it had hired Roy R. Schecter, a widely vilified international purveyor of spam email, to bolster its seemingly unstoppable grass-roots Internet campaign. A spokesman for Ron Paul said Schecter, 26, will take charge of coordinating the campaign's innovative Internet marketing efforts.

"Our supporters have being doing a great job carpet-bombing all the major social networking sites, such as Digg, Reddit, YouTube, Facebook, MySpace, and so on, with Ron Paul's message" Fido Willhauser, a Ron Paul for President campaign spokesman, said. "But not everybody on the Internet visits those sites. So we decided we needed to broaden our outreach, and what better medium for a shoestring campaign than mass unsolicited emails?"

Mr. Willhauser said Mr. Schecter, a reclusive semi-retired Internet marketing specialist based on the island of Gibraltar, will personally oversee the unsolicited email distribution of Dr. Paul's often controversial libertarian message to "about two billion Internet users worldwide, three times a week." More...

Holidays Are Popular for E-Mail Marketing

2007-07-20T22:40:00.000-07:00

(eMarketer) The biggest day of the year in 2006 for US retail e-mail marketers was the day after Christmas, according to E-Mail Experience Council data cited in Marketing Charts. More than 53% of retailers tracked in the study sent e-mail on December 26.

Other popular days with e-mail marketers included Cyber Monday (the Monday after Thanksgiving) and days related to holidays they preceded, such as Mother's Day, Father's Day, President's Day, Valentine's Day, Easter and Tax Day.

None of the 20 most popular e-mail days fell in July, August, September or October. More...

Email Marketing Specialist

2007-07-17T20:27:00.000-07:00

Email Marketing Specialist

You have been in online marketing for the last 3+ years in a consumer facing ecommerce business. You’ve learned great fundamentals but are ready to have a bigger say in how things are done and want to take on that responsibility.

You are analytical by nature (hence, the career path you’ve chosen) but also have the ability to think a bit more broadly and trust your gut to get to new ideas. You are a quick study, or are already familiar with marketing to vertical markets on the web.

You’re intimately familiar with popular consumer websites. You’re obsessed with customer experience and ease of use and can’t help but notice when it’s great and when it falls short. When you find a site you love, you tell others. You may blog it, email it, digg it, MySpace it, or add it to del.icio.us.

Chances are you watch consumer website technology trends. Not because you’re technical but because they affect marketing communication. You appreciate the relevence of targeted email campaigns and are skeptical of impersonal third party mailings. The term Email Blast makes you cringe. You love photos yourself and have enjoyed harnessing the power of your computer to use them in fun, new ways. Perhaps you’re an iPhoto, Picasa or flickr junkie.

And most importantly, you relish the idea of applying your analytic nature to an online canvas in order to market a great online photo experience that allows people to tap into their creative energy and produce amazing photo products online. You know an executable idea from a pipe dream, and are not afraid to voice your opinion. You understand that honesty is key and you won’t hoodwink people. You appreciate a well crafted campaign, especially when it’s clever without assuming you aren’t. More...

Types of email marketing

2007-07-10T22:52:00.001-07:00

There are many different types of email marketing. Some are high-risk, others are low-risk. Opt-in email lists are known to have less risk while rented spam lists are high-risk ventures. Rented opt-in lists are fairly safe, as are one-time unsolicited emails. Studies have shown that people care less and less about spam these days, but those that do care an awful lot, so be careful. Your best bet may be to hire a firm to take care of it or utilize available software to keep in steady contact with current customers. Business owners know that repeat customers are bread and butter so tech-savvy folk are using different email techniques to maintain contact with current clients/customers.