Montreal, QC (PRWEB) September 14, 2007 -- Campaigner (www.campaigner.com), a leading email marketing service provider, today announced that they have opened a new office in Ottawa, Ontario. The office will house development, sales, and marketing staff. The company's other office and headquarters are in Montreal. More...
(AllAfrica) - Email marketing programmes must be built around the current real needs of customers and prospects if they are to be truly effective.
Whether we like it or not, the power has shifted from our hands as marketers to those of our customers. If we want our customers and prospects to welcome our email marketing messages, we need to embrace this shift and change the way that we communicate.
Instead, we must use email to respond to the real, immediate and individual needs of each of our customers. The point where we are no longer selling, but our customers are buying is the where email marketing becomes truly effective. More...
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(Businesswire) - Email marketers feel like they're taking two steps forward and one step back when it comes to growing address lists, according to a recent JupiterResearch survey commissioned by Silverpop. They're making progress, but it's a slow slog uphill.
Nearly four out of 10 email marketers (39 percent) said list turnover is their biggest challenge in an online survey conducted by JupiterResearch in June. The survey polled 300 email marketers about their challenges and the assistance they seek from email service providers. It repeated a similar survey conducted last year, when marketers said the ability to analyze campaigns results was their most difficult challenge.
“Concerns over list growth aren't necessarily new, but it's interesting that it's become a top concern for email marketers," said Elaine O’Gorman, vice president of strategy for Silverpop. “Growing a strong database of customers and prospects is obviously the core part of any strong email marketing program. All elements of sophisticated email marketing – segmentation, personalization, dynamic content, lifestyle marketing and more – depend upon the quantity and quality of the email list.”
Yet while marketers work diligently to add new names to the list, others drop off or become inactive. List attrition for BtoB marketers averages 2.1 percent a month, according to MarketingSherpa's "Email Marketing Benchmark Guide 2007." The report indicates BtoC marketers lose, on average, 2.9 percent of their email addresses each month. More...
(equimedia) - Email marketing is still a priority for firms implementing B2B marketing strategies, according to a new study.
The report also revealed that email is likely to be used in a more selective and targeted way in the future, in order to capitalise on its efficacy as a marketing tool. More...
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Want to get the secret strategies of #1 Internet Marketing Coach to make millions online?
No.1 Internet marketing coach, eOneNet.com brings you proven strategies to make money online, website builder software, e-Commerce merchant account and online payment, guaranteed top search engines ranking and placement in Google, Yahoo! (SEO), email marketing software, integrated online advertising, and Internet marketing coaching.
Get free internet marketing articles for entrepreneurs wishing to start an internet business, including make money from home business ideas, and online marketing strategies. eOneNet, the No.1 Internet Marketing Asia company has offices in Malaysia, Singapore and Hong Kong.
